No abstract

The Analytics team at Hewlett-Packard recently executed a manually-driven cross-sell/up-sell pilot in the Small and Medium Business online store and call center. The pilot, for which management dictated a 1 month development timeframe, utilized sales transaction, product configuration, and product availability data. Leveraging Market Basket analysis techniques among a small subset of available product SKUs, the pilot yielded a ROI of more than $300K/month and more importantly, gave birth to greater opportunities to further showcase the power of analytics and data driven decision-making at HP.