One of the company's assets that have high economic value is trade secrets. The object of a company's trade secrets can be in the form of written or unwritten information that must consistently be kept secret and has economic value in order to be able to be used to compete with other business actors. The company owner's efforts to maintain the confidentiality of his company information are very important, because if the party is negligent, the existence of trade secrets can fall as Intellectual Property. This study examines the advantages and disadvantages of protecting company secrets with a trade secret system as well as what efforts the company must make to safeguard and protect company secrets. The research method uses a normative juridical approach. The focus of this approach is to examine library materials including legislation and other literature relevant to the problem. The results of this study are the superiority of company secrets protected by a trade secret system, including an unlimited period of protection; confidentiality will be maintained because access to information is closed. Meanwhile, the drawback is that company secrets will still receive legal protection with trade secret regulations as long as the confidentiality is well maintained, if the trade secret is known by others, then the information will become public property and will no longer be protected. And to ensure that trade secrets in a company are kept confidential, the company can take physical steps and a written agreement.

Tanggung jawab negara unruk menjaga moralitas masyarakat salah satunya dengan cara memberi rambu-rambu dalam pembuatan merek dagang barang maupun jasa. Penelitian hukum dengan pendekatan filsafat untuk mendapatkan makna Merek tidak boleh bertententangan dengan dengan moralitas yang berlaku di masyarakat.Merek bermoral merupakan merek yang dinilai masyarakat yang sifatnya universal mengenai baik-buruknya suatu perbuatan yang dinilai dari rasio maupun trasendetal dengan melibatkan tujuan.

Brand is one of the most important parts of a product. A brand can be an added value for a product, whether it is a product in the form of goods or services. This added value is very beneficial for business actors. Therefore, business actors try to continue to introduce their brands from time to time, especially consumers who are their target market. Sri Lestari fried duck business actors are actually aware that in establishing a business it is mandatory to have a name, but they do not understand the importance of registering their business name/trademark. The problem faced in Sri Lestari's fried duck business is the lack of understanding of the importance of registering a trademark for the sustainability of a more advanced business. And the process for registering the Bebek Goreng Sri Lestari trademark needs assistance so that the continuity of the registration process can still be monitored. The methods offered as an alternative solution to this problem are (1) Socialization of what a brand is and the importance of registering a trademark to increase business and be able to compete with other similar business actors, (2) Provide assistance in the trademark registration process. The results of this mentoring activity are the publication of supporting documents for trademark registration, namely NIB (Business Registration Number), Certificate of Development of Micro, Small and Medium Enterprises from the Department of Cooperatives, Industry and Trade of Malang City and Certificate of Trademark Registration. ABSTRACTBrand is one of the most important parts of a product. A brand can be an added value for a product, whether it is a product in the form of goods or services. This added value is very beneficial for business actors. Therefore, business actors try to continue to introduce their brands from time to time, especially consumers who are their target market. Sri Lestari fried duck business actors are actually aware that in establishing a business it is mandatory to have a name, but they do not understand the importance of registering their business name/trademark. The problem faced in Sri Lestari's fried duck business is the lack of understanding of the importance of registering a trademark for the sustainability of a more advanced business. And the process for registering the Bebek Goreng Sri Lestari trademark needs assistance so that the continuity of the registration process can still be monitored. The methods offered as an alternative solution to this problem are (1) Socialization of what a brand is and the importance of registering a trademark to increase business and be able to compete with other similar business actors, (2) Provide assistance in the trademark registration process. The results of this mentoring activity are the publication of supporting documents for trademark registration, namely NIB (Business Registration Number), Certificate of Development of Micro, Small and Medium Enterprises from the Department of Cooperatives, Industry and Trade of Malang City and Certificate of Trademark Registration.Keywords: Accompaniment, Business Identification Number, Trademark registration