Bonjor Sugar is one of the typical preparations from the Gunung Padang Cultural Heritage Site in Karyamukti Village, one of the managers of the Bonjor Sugar Business is Mr. Lukman. As a business that has been running for a long time, Mr. Lukman's business did not test the feasibility of the business he was running. There are several problems related to accessibility, technology, and limited knowledge of human resources. The purpose of this analysis is to test the feasibility of Mr. Lukman's Bonjor Sugar Business. This research uses a mixed or combination research method where data is obtained based on the results of interviews and observations. The results obtained are that there are several aspects that have not been fulfilled. Of the 7 aspects analyzed, only financial, economic and social aspects, as well as environmental aspects are considered feasible.
Perencanaan Penataan Kampung Tematik Budaya Depok dilatar belakangi adanya keinginan dari masyarakat untuk dapat melestarikan nilai budaya, seni dan bahasa. Dengan keberadaan rumah budaya depok dan dibangunnya tiga bangunan tradisional serta adanya kegiatan budaya dan seni yang dilakukan maka rencana untuk memiliki kawasan wisata budaya depok menjadi faktor utama terlaksananya kegiatan perencanaan penataan kampung tematik di rumah budaya depok. Pelaksanaan perencanaan penataan kampung tematik yang dilaksanakan akan menggunakan pemberdayaan dengan model Community Based Tourism (CBT), dimana bentuk kegiatan berupa pelatihan dan pendampingan yang dilakukan merupakan bentuk pendekatan partisipatif. Pelaksanaan kegiatan dilakukan melalui tahapan sosialisasi kegiatan, pemetaan lokasi studi dengan drone dan diolah menggunakan ArcGIS dan AutoCAD, melakukan kegiatan wawancara narasumber, melakukan kegiatan pelatihan dan pendampingan serta perencanaan master plan berupa perencanaan kawasan wisata budaya dan penataan kampung tematik budaya Depok. Kegiatan perencanaan penataan kampung tematik budaya Depok yang direncanakan telah selesai dilaksanakan sehingga dapat menghasilkan suatu luaran berupa desain penataan kampung, dan juga luaran ini dapat mewujudkan keinginan dari masyarakat dalam Kumpulan Orang-Orang Depok (KOOD).
The Covid-19 pandemic has changed habits and made people aware of maintaining hand hygiene using hand sanitizers and maintaining a healthy body indirectly to minimize and prevent transmission of Covid-19. The purpose of this study was to determine and analyze the effect of product quality, price perception, and brand image bought decisions for Dettol hand sanitizer during the Covid-19 pandemic era. The analytical method in this study used multiple linear regression analysis. This study distributed questionnaires from 100 respondents who were students year 2018 of the Management Department, Faculty of Economics, Gunadarma University in the Kalimalang campus. The sampling method uses purposive sampling and used the Slovin formula. The results of the research showed that product quality and brand image had an effect on the decision to purchase Dettol hand sanitizer in the Covid-19 pandemic era, while price perceptions did not affect the decision to purchase Dettol hand sanitizer products and product quality, price perceptions, and brand image had a significant effect to bought decisions for Dettol hand sanitizer in the era of the Covid-19 pandemic. Pandemi Covid-19 mengubah kebiasaan dan menyadarkan masyarakat untuk menjaga kebersihan tangan dengan menggunakan hand sanitizer dan menjaga kesehatan tubuh secara tidak langsung untuk meminimalisir dan mencegah tertularnya Covid-19. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, persepsi harga, dan citra merek pada keputusan pembelian produk Dettol hand sanitizer di era pandemi Covid-19. Metode analisis pada penelitian ini menggunakan analisis regresi linear berganda. Penelitian ini melakukan penyebaran kuesioner dari 100 responden yaitu mahasiswa angkatan 2018 Jurusan Manajemen, Fakultas Ekonomi, Universitas Gunadarma kampus Kalimalang. Metode pengambilan sampel menggunakan purposive sampling dan memakai rumus Slovin. Hasil penelitian penelitian menunjukkan bahwa kualitas produk dan citra merek berpengaruh pada keputusan pembelian produk Dettol hand sanitizer di era pandemi Covid-19, sedangkan persepsi harga tidak berpengaruh pada keputusan pembelian produk Dettol hand sanitizer serta kualitas produk, persepsi harga, dan citra merek berpengaruh pada keputusan pembelian produk Dettol hand sanitizer di era pandemi Covid-19.
In this uncertain current economic condition
This study aims to determine the health protocol for the New Normal preparation for the tourism sector in the Ragunan Wildlife Park. This research is a type of research that uses descriptive data through data collection techniques of observation, interviews, documentation and literature study. The data analysis technique used for this writing is qualitative with descriptive data analysis techniques based on the data analysis literature, data reduction, data processing and research conclusions. The results of this study indicate that the existence of this pandemic has had a major impact on the tourism sector of the Ragunan Wildlife Park. As a result, many activities cannot be carried out because this pandemic has resulted in the closure of tourist attractions and no income. However, this makes the welfare of the existing animals calmer, living like in real nature without many tourist visits. The existing animals do not lack food or medicine at all because this has received a subsidy from the DKI Jakarta Provincial Government of 70% of 100% of which 30% is income from ticket sales. The Ragunan Wildlife Park has established a health protocol that is enforced according to the government's decision, both for tourists and animals and hopes that this pandemic will end quickly and return to normal for the welfare of all.
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