In the period of market transformations, an important direction of economic development is to increase the efficiency of using the existing economic potential. Therefore, scientists are faced with the task of qualitative and quantitative assessment. One of the structural elements of economic potential is tourism potential. But in order to clearly define its place and role in the economic space of the region, it is necessary to analyze the situation and identify problems that need to be addressed. In order to implement the correct, economically justified measures related to the development of tourism in the region, it is necessary to conduct comprehensive analytical studies related to the quantitative assessment of the region tourist potential, using a variety of methodological approaches. Therefore, the aim of the article is to assess the tourist potential of Kharkiv region by the method of taxonomic analysis. This article assesses the tourist potential using taxonomic analysis. The analysis of tourist potential was conducted in the categories of «attraction», «accessibility», «comfort». Each category includes natural and qualitative indicators, concentration indicators and cost indicators and the levels of development of tourist potential in the districts of Kharkiv region are determined. According to the results of the study, it was determined that there are significant disparities in the level of tourist potential, in most districts of Kharkiv region it is average. The conducted assessment of tourist potential on the basis of the system approach reflects the formed, with prospect for the further development, resource maintenance of tourism development strategy in the region. The need to adjust the management system for the development of the tourism industry and other related industries at the regional level, taking into account current and future needs, focusing on increasing the level of areas tourism potential use. The results of the study are aimed at enabling the executive authorities in the field of tourism and local governments to significantly increase the leverage to increase and enhance the use of tourism potential of a particular administrative-territorial unit.