The concept of social responsibility can be defined as the form of management that values the ethical and transparent relationship of the company with all the stakeholders with whom it relates. Even if the demand for socially responsible actions is evident, not all organizations have the capacity to put them into practice, and when it comes to family businesses, this reality is even more distant, since many of these companies do not know how to think about social responsibility strategically. This work mapped the actions of social responsibility and initiatives related to the environment, articulated by family companies working in agribusiness. An applied research of descriptive character and qualitative approach was carried out, using as a research method the multi-case study, with eight family companies located in the interior of the state of São Paulo, Brazil. The results demonstrated out that the legal obligation fosters a large part of the actions of family companies, to the detriment of voluntary and spontaneous actions in favor of their stakeholders.