This article analyzes the tourism potential and ecological tourism development in Kazakhstan on the example of the Kostanay region. To analyze the consumers of tourism products and services in the region, a sociological survey was conducted to determine the preferences of local residents. The aim of this study is to determine the interests, potential and attitude of the domestic market to the ecological tourism development in Kazakhstan. According to the results, it was revealed that the Kostanay region’s natural and historical sights has a rich potential for cultural and natural heritage. However, in the region there are problems of the further ecological tourism development: underdeveloped tourism infrastructure; the lack of systematic measures for the tourism development by the state body; problems with training for the industry.

The purpose of the work is to study the mechanisms used to ensure the sustainable development of the company based on the strategic competitive advantages of postal companies. The research uses: methodology based on the application of general scientific methods to ensure the sustainable development of the company and strategic management methods for the development of strategic competitive advantages; statistical methods for analyzing the state and development of the company and methods of expert assessments to determine the prospects for the development of the company, to identify the strategic competitive advantages applied in practice. The originality of the research lies in the fact that the proposed methodology and algorithm for the formation of a sustainable development mechanism allow for the sustainable development of the company under study. The identified and described basic components of the mechanism for the sustainable development of postal companies make it possible to analyze effectively, evaluate and implement the principles of their sustainable development. A scheme for compiling a list of tasks to ensure the sustainable development of the company and methods of forming a mechanism for sustainable development of the company based on the design of managerial innovations and benchmarking have been created.