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Sustainability, defined here as the triple bottom line, is rapidly gaining importance as a societal and strategic business concern. Research on sustainability linked with Human Resource Management (HRM) is very limited. Although HR is often tasked with training and transferring values related to corporate strategy, an investigation of 10 German multinationals and their Brazilian subsidiaries found varying levels of HR involvement in the organisation of sustainability programmes or the transfer of German sustainability values to Brazilian subsidiaries. Content analysis of company reports resulted in an original model that includes five core components that characterise sustainability management in this sample: rationale, conceptual framework, direction, transfer and evaluation. Follow-up interviews with German and Brazilian executives specified the role of HRM in sustainability and the German-Brazilian transfer process. We conclude with suggestions for future research directions and a discussion of the model's practical HR implications for implementing sustainability initiatives.

Purpose -The purpose of this case study is to illustrate the global risks facing an award-winning company known for best practices in sustainability and HRM that, nevertheless, is challenged by a contentious land dispute with indigenous communities and numerous stakeholders. Design/methodology/approach -This is a case study based primarily on secondary sources, such as reports and web sites of the company and its stakeholders. Findings -Aracruz Celulose SA, a Brazilian pulp company founded by a Norwegian, owns legal title to land claimed by indigenous communities. As a result, they face a complex array of additional stakeholders with contradictory perspectives: local and international non-governmental organizations, various Brazilian and Norwegian Government entities, the World Bank, and investors. The company runs the risk of losing land and assets, reputation, and investors. There are few simple solutions to the dilemma of unresolved property rights and agrarian reform problematic in much of Latin America. Even Aracruz's hoped -for court ruling may not guarantee an end to conflict without a creative solution.Research limitations/implications -The controversy is ongoing and the outcomes are not yet determined. Based on one case, limited generalizations can be made. Originality/value -Numerous best practices in the operational areas under a company's control cannot completely protect firms from risks related to larger societal dilemmas and the need to negotiate win-win solutions with stakeholders.