Numerical investigation of the effects of magnetic field strength, thermal radiation, Joule heating, and viscous heating on a forced convective flow of a non-Newtonian, incompressible power law fluid in an axisymmetric stretching sheet with variable temperature wall is accomplished. The power law shear thinning viscosity-shear rate model for the anisotropic solutions and the Rosseland approximation for the thermal radiation through a highly absorbing medium are considered. The temperature dependent heat sources, Joule heating, and viscous heating are considered as the source terms in the energy balance. The non-dimensional boundary layer equations are solved numerically in terms of similarity variable. A parameter study on the Nusselt number, viscous components of entropy generation, and thermal components of entropy generation in fluid is performed as a function of thermal radiation parameter (0 to 2), Brinkman number (0 to 10), Prandtl number (0 to 10), Hartmann number (0 to 1), power law index (0 to 1), and heat source coefficient (0 to 0.1).

Numerical and analytical investigation of the effects of thermal radiation and viscous heating on a convective flow of a non-Newtonian, incompressible fluid in an axisymmetric stretching sheet with constant temperature wall is performed. The power law model of the blood is used for the non-Newtonian model of the fluid and the Rosseland model for the thermal radiative heat transfer in an absorbing medium and viscous heating are considered as the heat sources. The non-dimensional governing equations are transformed to similarity form and solved numerically. A parameter study on entropy generation in medium is presented based on the Second Law of Thermodynamics by considering various parameters such as the thermal radiation parameter, the Brinkman number, Prandtl number, Eckert number.