The purpose of this study is to determine the effect of effort expectancy, facilitating conditions, price value on the behavioral intention of customers who use mobile banking. This study uses a quantitative approach by using online questionnaires distributed to respondents. The population used in this study is all banking customers who make online transactions on the mobile banking application. The minimum sample size was taken based on the calculation of 10 times the number of measurement items and obtained a total sample of 110 samples. The analytical method used in this study uses a multiple linear regression analysis approach. Before carrying out this analysis stage, the data quality test was first carried out, namely the validity test and reliability test. This study uses the Kaiser Meyer Olkin Measure of Samling (KMO) technique and the Barlett Test of Sphericity. The result of this research is that Effort Expectancy has a significant impact on Behavioral Intention. For Facilitating Conditions have a significant effect on Behavioral Intention. Furthermore, Price Value has a significant impact on Behavioral Intention.