This study aims to determine the concept of creative economy development in Indonesia after the COVID-19 pandemic based on management strategies, policies, and the role of other economic actors. This research is a survey research based on ethnography. It is called ethnography because researchers will conduct survey activities in the field by taking several creative economic actors in Indonesia as samples. Based on the research results, it turns out that there are several strategies and policies that can be taken by several parties, both local governments, economic actors, economic activists/observers, and the general public. Thus, the creative economy in Indonesia will continue to survive and be developed to maintain the integrity of the welfare of the Indonesian people after the COVID-19 pandemic. Because it is the source of community life.

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The COVID-19 pandemic has disturbed people all over the world. The economy is limited, even services in various institutions are also limited. Thus, the purpose of this paper is to describe the concept of service management and the role of developing the creative economy of Banks in Indonesia in the COVID-19 Pandemic Era. This research is descriptive qualitative research. The types of research data are statements and patterns of service behavior of the tire management team in Indonesia. Data were collected through observation and interviews. The interview subjects were the public as bank consumers (respondents) and bank employees. The respondent selection system was used with a random system in accordance with research needs. The results prove the role of customer service in providing information to customers very well. Because the media used customer service in providing the information is very good and customers feel very satisfied for the services provided customer service.