The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these questions. This study found that the Tanjungkenongo village is known as the “Leprosy Village,” and one of the Sub-Villages in Sumberglagah is called the “Beggar Village.” On the other hand, the Modopuro village is known as the “Duck Village,” and Sememi’s Sub-Village is known as the “Chicken Intestine Waste Village.” As a response, the Tanjungkenongo Village elites tend to accept these outsiders’ perceptions towards their village. Meanwhile, the Modopuro Village Elites were divided into two groups. The elites who own related industries (duck farming, poultry slaughter, chicken intestine chips) feel comfortable with this image. In contrast, the elites who have no direct interest in the industries directly reject those outsiders’ views.

This research was conducted at the University of Nahdlatul Ulama Sidoarjo. This study aims to identify how much influence Social Support and Self-Efficacy have in job search to create Career Adaptability for final year students at the Faculty of Economics, Nahdlatul Ulama University, Sidoarjo. This research uses quantitative research methods and data processing is carried out using SPSS software. In this case, Social Support and Self-Efficacy in job search are independent variables, while Career Adaptability is the dependent variable. This study used 100 final year student respondents. The results of data processing obtained Social Support beta value of 0.686 with a sig value. of 0.000, the value of sig. 0.000 < 0.05 indicates that Social Support has a significant effect on Career Adaptability, while the results of self-efficacy data processing in job search have a beta value of 0.310 with a sig value of 0.000, a sig value. 0.000 <0.05 indicates that self-efficacy in job search on career adaptability has a significant effect.

Changes in social life due to the Covid-19 pandemic also have an impact on the village level. The research carried out aims to review the model of community empowerment in the Covid-19 pandemic in Jelgung Village. As for the two questions that arise, what is the model of community empowerment of the Jelgung village government? Who are the actors involved in community empowerment in Jelgung village during the Covid-19 pandemic? This study will use qualitative methods, more specifically descriptive analysis at the village level. Qualitative data was obtained through in-depth interviews with informants consisting of actors involved in empowering village residents, namely village heads, village officials and community leaders. The results showed that empowerment in Jelgung village was driven by two main actors, namely individuals from community leaders and local and village governments. Meanwhile, empowerment activities are divided into two forms, namely labor intensive including training and capital intensive including small and medium business capital assistance.

Influential groups, source of power and the change of elites post-pandemic rises the social questions of the study. This research aims aims to discuss the dynamics of elite configuration during the COVID-19 pandemic in Jelgung Village Sampang Regency, Madura. Using Putnam's elite theory and Andrain's theory of sources of power, the research will be allocated in Jelgung Village, Sampang Regency uses a qualitative method with a case study research model. The data is collected through in-depth interview with informants relevant to the topic of the village elite. The results showed that the elite of the Jelgung village consisted of the government, religious leaders, health workers, champions or blater groups, military officers and retired soldiers, and business unit owners. It's also discovered a configuration that consists of shifting sources and channels of power during the COVID-19 pandemic towards the elite constellation of Jelgung Village due to their contribution, namely doctors, nurses, and midwives.