BACKGROUND: Growth and development delays can occur in childhood under five years. Early stimulation is very important to help babies grow according to their age which can be done with baby massage. Increasing the skills of parents in learning baby massage is a main focus because parents are the closest people to babies. This initial research was conducted to determine the learning media needed by parents in learning baby massage. MATERIALS AND METHODS: A qualitative research with a phenomenological approach was used to explore the views of parents, providers/health workers, Information Technology (IT) experts, and media design experts. Focus group discussion (FGD) was used to obtain information from a number of samples taken by purposive sampling. Data were analyzed using thematic analysis. RESULTS: A total of 11 people consisting of four parents with babies aged 0–12 months, two IT experts, one media design expert, and four midwives involved in FGD. There was an agreement that an android application-based baby massage media was needed to include a baby massage video feature that was made every step of baby massage, starting with baby massage of the feet, hands, stomach, chest, face, and back. The baby massage application will be equipped with a baby massage feature that conveys the benefits of baby massage, massage instructions, diaries, and contact midwives. CONCLUSION: Parents who have babies, midwives who are competent in the implementation of baby massage, IT experts, and media design experts agree to develop learning media for the baby massage based on android applications by developing six features and systems.