Purpose: This research aims to determine the effect of either partially or simultaneously of the variable product variation and service quality on customer satisfaction Design/methodology/approach: The data used of primary data which obtained by questionnaire, observation, interview and documentation methods. The sample is 96 customers done by accidental sampling method. The data analysis tool used multiple linear regression model, while hypothesis testing was done by F test and t test at five percent alpha Findings: The result reveal that the product variation and service quality had a significant simultaneous and partial effect on customer satisfaction, furthermore there is evidence the strong relationship between the variables of product variation and service quality with customer satisfaction Research limitations/implications: This research is only carried out in one company as the object of research. Further researchers can conduct research from several companies so that the study results can be generalized Practical implications: The results of this study will provide to the management and the company in increasing profitability through consumer satisfaction. The results of the study also provide theoretical implications as a reference in costumer satisfaction. Originality/value: Determine the effect of product variations and service quality either simultaneously or partially on customer satisfaction.  Paper type: Research paper

This study aims to determine the discipline and work environment on employee performance at the New Hollywood Hotel Pekanbaru, the analysis used in this study is multiple linear analysis. The population in this research is all 42 employees at New Hollywood Hotel Pekanbaru. This is called the census technique. The data collection technique used is the method of observation, questionnaires and file research. Hypothesis testing was carried out with the F test and t test. Based on the results of the study, it can be concluded that simultaneously discipline and work environment on employee performance, while the partial test of discipline and work environment has an effect on employee performance, the close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 80.1%. The results of this analysis indicate that discipline and work environment have a significant simultaneous and partial effect on employee performance at the New Hollywood Hotel Pekanbaru.