Purpose The purpose of this study is to investigate the role of the physical environment characteristics on artists’ creativity. Design/methodology/approach Based on mixed-method of research the data was collected through questionnaires and interviews with 40 artists. The parameters of the physical environment characteristics included light, object design, color, window, the possibility of communication, flexibility and the existence of personal space. Findings The effect of these factors used simply and naturally on artists’ creativity was evaluated to be positive. It was found that if these factors were not present and only a simple, non-inspiring space was designed, the results would be simpler and less creative. It was suggested that designers need to design a space according to the artists’ individual and social needs and their perceptions. Research limitations/implications This study is mostly limited to Iranian artists; however, it is a starting point for broader implications. Originality/value The main contribution of this research is providing environmental characteristics, which can assist in creating an appropriate workspace for artists.