In Indonesia, the tradition of using pottery as household utensils has been carried out for a long time. Almost all islands in Indonesia have a pottery craft center because the need for the use of pottery is very high as daily necessities or for home decoration. One of the regions that produce pottery in Indonesia is Lombok, West Nusa Tenggara. The people of Lombok are known as people who have high creativity in developing arts and crafts. Penunjak Village is one of the oldest pottery-producing villages on Lombok Island. The majority of the population of Penujak Village, Praya, Central Lombok have a livelihood as pottery craftsmen. Changes in market needs and consumer taste have been faced as a common problem for most of the pottery craftsmen in Penunjak Village. This phenomenon is also a challenge in the field of craft product design. For this reason, research and development of pottery designs are highly needed, aiming at targeting more potential markets and promoting differentiation between the centers of the pottery industry in Indonesia. In this study, the researchers applied the qualitative research method by carrying out a series of actions (action research). This method went through 4 cycles that continued to rotate. Results of this study generated a product by applying the local characters from the Songket motif of Sukarara Village, Central Lombok while maintaining the traditional finishing character. Accordingly, a product that had high differentiation was created and is expected to increase the commercial value of pottery products in Penunjak Village, Praya, Central Lombok.