Industrial companies today must operate in an increasingly competitive world and need to rethink their organization accordingly. First, industrial strategies concerning technical management need to change and develop. If we consider the specific management of the product design process, managers use indicators during the lifecycle of the product concerning quality, cost and lead-times. For example, some new indicators concerning performance metrics related to cooperation issues among the design team are set up. Secondly, managers increasingly need to integrate the user in the early phases of the design process. The main benefit of this approach is that it allows designers to innovate more rapidly and robustly. The aim of this paper is to introduce a new approach making it possible to calculate a performance indicator concerning use design. The new indicator will help management drive the design process through the integration of use in the product, helping to enhance the usability of the future product, and consequently improve innovation.