The present study was under taken in ber growing area of Rajasthan to know the information behaviour of ber growers. For the study 100 ber growers were selected by using random sampling method. Statistical analysis was done to inferences the result. it was observed that majority of ber growers were having medium level of information seeking behaviour. The association between the information seeking behaviour of ber growers and the selected independent variables viz., age, education level, social participation, size of land holding, farm power, family size, farming experience, innovation proneness and annual income of the ber growers were measured by computing coefficient of correlation(r). It is revealed from the study that the ber growers education level, social participation, size of land holding, farm power, innovation proneness and annual income were found positively and significantly correlated with their information seeking behaviour at 0.01 level of probability, while the age of the ber growers was found negatively and significantly correlated with their information seeking behaviour at 0.05 level of probability.

Organic farming in India is being followed from ancient time. Organic agriculture in India has its roots in traditional agricultural practices that evolved in countless villages and farming communities over the millennium. Gujarat has remained a pioneer state in adopting organic farming. Adoption of organic agriculture necessarily involves a sequence of steps that need to be followed by the growers and verified by certification and inspection agencies. To find out the level of knowledge level of organic farming practices, respondents were selected from three talukas and 9 villages purposively. From each selected village, 10 farmers who were engaged in organic farming partially or fully were selected purposively. Thus, sample size consisted of 90 respondents from 9 village covered under study. Most of the respondents (98.89 %) had knowledge about mechanical cultivation practices, use of bio fertilizers in organic farming while 97.78 per cent respondents had knowledge about use of bio pesticide in organic farming and importance of crop rotation and use of oil cake for organic farming. 96.67 per cent respondents had knowledge about type of organic fertilizer may used for organic farming. 94. 44 per cent respondents were aware about land preparation methods. Least knowledge was about organic farming certification process. Only 6 per cent respondents had proper knowledge about organic certification process.

Credibility of information sources and channels affect the adoption of improved agricultural practices by farmers. Credibility refers to perceived trustworthiness and expertise accorded to a source or channel by its audience at any given time. Therefore, sources and channels of agriculture information play major role in diffusion of agriculture innovations. This study was conducted in Chomu tehsil of Jaipur district of Rajasthan, from Chomu tehsil ten villages were selected on the basis of highest area and production of ber. A sample of 100 ber growers was selected by simple random sampling technique for the study purpose in such a manner that the number of ber growers selected was proportional to the size of the selected village. It was found that majority of the ber growers (76.00 %) belonged to medium credibility level followed by 13.00 per cent having low credibility and only 11.00 per cent were having high credibility to different sources and channels of agriculture information. About 85.11 per cent peripheral ber growers had high credibility to different sources and channels, whereas 67.93 per cent distant ber growers had high credibility to different sources and channels of information. It was further found that the 'progressive farmers' (MPS 79.33) was identified as the most credible personal localite source by the ber growers. The peripheral ber growers accorded their highest credibility to 'friends' (MPS 77.30), whereas 'progressive farmers' (MPS 84.90) was perceived as the most credible personal localite source of agriculture information by the distant ber growers. The 'agriculture supervisor' (MPS 84.33) was the most credible personal cosmopolite sources by the ber growers. The peripheral ber growers also accorded their highest credibility to 'agriculture supervisor' (MPS 95.03), whereas the 'KVK officials' (MPS 76.73) were perceived as the most credible personal cosmopolite source of agriculture information by the distant ber growers. The 'group meeting' was the most credible personal cosmopolite channel among the peripheral ber growers (MPS 81.56) and distant ber growers (MPS 86.79) in the study area. The 'radio' (MPS 85.33) was perceived as the most credible impersonal cosmopolite channels by the ber growers. The peripheral ber growers accorded their highest credibility to 'newspaper' (MPS 85.11), whereas 'radio' (MPS 87.42) was perceived as the most credible impersonal cosmopolite channel of agriculture information by the distant ber growers. The 'impersonal cosmopolite channels' (MPS 71.70) and 'personal localite sources' (MPS 67.72) were the most credible sources and channels. The 'impersonal cosmopolite channels' were the most credible channels-9 among the peripheral ber growers (MPS 71.13) and distant ber growers (MPS 72.20) in the study area. How to cite this article : Dhayal, B.L. and Bochalya, B.C. (2015). Credibility of different sources and channels of agriculture information as perceived by the ber growers.

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PMRY is a scheme launched by GOI in 1993 for the educated unemployment youths. The success of any programme remains with the proper utilization of assistance provided for the objectives. The study reveals that "inadequate supply of assistance" was major constraints followed by "disbursal of assistance" is delayed to beneficiaries. So, it is suggested that to overcome from these constraints there should be better coordination between official and beneficiaries.