Literature data on the promotional role of under‐rib convection for polymer electrolyte fuel cells (PEFCs) fueled by hydrogen and methanol are structured and analyzed, thus providing a guide to improving fuel cell performance through the optimization of flow field interaction. Data are presented for both physical and electrochemical performance showing reactant mass transport, electrochemical reaction, water behavior, and power density enhanced by under‐rib convection. Performance improvement studies ranging from single cell to stack are presented for measuring the performance of real operating conditions and large‐scale setups. The flow field optimization techniques by under‐rib convection are derived from the collected data over a wide range of experiments and modeling studies with a variety of components including both single cell and stack arrangements. Numerical models for PEFCs are presented with an emphasis on mass transfer and electrochemical reaction inside the fuel cell. The models are primarily used here as a tool in the parametric analysis of significant design features and to permit the design of the experiment. Enhanced flow field design that utilizes the promotional role of under‐rib convection can contribute to commercializing PEFCs.