Stakeholder collaboration has an important role in the sustainability of Micro and Small Enterprises (MSEs) businesses. Nature conservation and community welfare underlie geoproduct management in the Pongkor National Geopark Area. Collaborative communication in development communication requires the involvement of stakeholders in the development process from planning, implementation to monitoring and evaluation to realize MSEs business sustainability. The purpose of this research is to analyze the effectiveness of stakeholder communication in realizing MSE business sustainability in Pongkor National Geopark. The research was conducted in August-September 2022 in Bogor Regency. The results showed that collaborative communication between stakeholders was not optimal in MSEs business development programs. Such as the low participation of MSE actors in human resource quality improvement programs, the lack of collaboration between stakeholders through interactive media channels and the suboptimal utilization of government and business program facilitation in improving competitive products.

Komunikasi kolaboratif merupakan pendekatan dalam mencapai keberlanjutan bisnis melalui peningkatan kompetensi kolaboratif pelaku Usaha Mikro Kecil (UMK). Pelaku UMK merupakan bagian dari komunitas lokal di wilayah Geopark yang memiliki prinsip melestarikan alam dan mensejahterakan warga. Pelaku UMK memiliki peran strategis dalam pengelolaan Geoproduct, yaitu komoditas yang memiliki keunikan dan keunggulan di wilayah Geopark. Geopark Nasional Pongkor terletak di Kabupaten Bogor dan ditetapkan dengan tujuan untuk konservasi edukasi dan pengembangan ekonomi. Keberlanjutan bisnis UMK dapat tercapai dengan adanya dukungan pemangku kepentingan peningkatan, kompetensi digital, geoliterasi, dan kompetensi kolaborasi.

Mandated by Law No. 6 / 2014, the establishment of Village-Owned Enterprises (BUMDesa) aims to promote the welfare of rural communities by providing decent work and improving economic management and growth at the village level in line with Sustainability Development Goals (SDGs). Job satisfactions of BUMDesa’s heads play a crucial role in ensuring that those aims are realized. This study analyzes factors affecting BUMDesa’s heads in the district of Bogor, West Java, Indonesia. Data were collected by use of questionnaire interviews with 243 active heads of BUMDesa. The Structural Equation Model (SEM) was applied using the Lisrel 8.70 software. Four variables, i.e. salary/wages, supervision, co-workers and the job itself, were analyzed. The results show that salary/wages have the lowest indicator value, meaning that BUMDesa’s heads are statistically dissatisfied with the level of their salary/wages. On the contrary, BUMDesa’s heads are shown to be satisfied by their coworkers’ performance. Higher level governments need to assist village governments to adopt a fairer remuneration structure to improve job satisfaction, and hence, the performance of BUMDesa.