Now this era of Agriculture is treated as ICT mediated Market Led Agriculture Extension era. So in this Information revolution age we can't able to survive without Information. As per R.T.I. act 2005 every person deserves his/her right for Information. So by giving respect to Information we should create a Revolution on Information by the enchanting mantra "Soochana se Samadhan".India is second largest producer of commodities such as fruits and vegetables. One of the key issues, which require research, is the method by which we can reduce the post harvest loss, which is quite substantial at present. This would need design of cost effective, efficient, environment friendly storage system. Also, there is need for value addition to agricultural produce to maximize the agriculture return. This paper attempts to highlight the importance of ICT in improving marketing activities of retail business in agricultural areas in Indian economy. This paper also discusses vast potential of implementing the same in Indian agricultural business activities with some success stories, models for justification of the importance of ICT in Agriculture Retail Marketing.

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This study estimates whether Rashtriya Swasthya Bima Yojana (RSBY) protects beneficiaries from out-of-pocket health expenditure arising at the time of illness and points out obstacles that the beneficiaries face. This article uses data of 100 beneficiaries selected through simple random sampling from the beneficiaries list that were collected from the district headquarter hospital of Mayurbhanj District, Odisha, India. This study highlights that only 8.4 per cent beneficiaries access their full healthcare services from the scheme. More than 50 per cent are forced to spend from their own pocket even though they have sum assured. The beneficiaries face problems like lack of awareness, no proper enrolment procedure, no cooperative hospital staff, limited assured money sanctioned per day, only inpatient care services, an unhygienic atmosphere in the hospital, long distance to the empanelled hospital and exploitation among health service providers. Awareness may be created among insured. The behaviour of healthcare providers may be turned friendly. Immediate attention may be provided by help desk counters to the beneficiaries. The sum assured amount may be increased. The detailed receipt of hospital expenditure may be supplied to the insured at the time of discharge.