2 Parte deste texto compõe a dissertação de Mestrado em Educação, intitulada "IFSULDEMI-NAS: da criação aos impactos da expansão", defendida em dezembro de 2017 pelo Programa de Pós-Graduação Stricto Sensu-Mestrado em Educação da Universidade do Vale do Sapucaí-UNI-VÁS.
The sustainability has become a fashion, and all business organisations want tobe fashionable. Everyone aims to trend and developed their items in a sustainableway, protecting human health. This article proposed a reflection due to the role played by business communication in its relation with sustainability, the work of social communicators and the challenges of planet preservation. We also introduce communication strategies developed by corporate media. To conclude, we present some cases which show how organisations perform their business and deny thier own communication.
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