This descriptive study aims at understanding the different aspects of the lives of fishermen. A preliminary study to gauge the household income and expenditure among fishermen in Kuala Dungun, Terengganu was undertaken in early 2020 through the use of interviews and a self-developed questionnaire. Respondents, ranging from different levels of the fishery profession were requested to complete a questionnaire which requires them to reveal their income and household expenditure. The findings of the study revealed the grim challenges faced by the fishermen in balancing their income and household expenditure. In the absence of any additional source of income, let alone savings, the fishermen relied their sustenance on their fishing activities to support their family. The average income earned by the respondents are below the poverty line while the majority of them recorded a much higher household expenditure than their income. Family size and higher living standards have continuously caught the fishermen in the web of debt and poverty, without any relief in sight.The study suggested that education can be used as an indicator of an individual's capabilities to manage life, thus lacking thereof, as is the case of the surveyed respondents, deprive them from being able to effectively fight poverty and improve their living conditions.
There is very little empirical research that discusses the role of Architectural marketing capabilities (AMC), Specialized marketing capabilities (SMC) in improving the business performance (BP) of SMEs retail fashion in Indonesia. Therefore, this study aims to test the empirical model of the relationship between these three constructs. 361 survey data for SMEs retail fashion managers were taken as a sample from 10 regions in Indonesia. The literature study that produced three hypotheses was then tested using a structural equation model (SEM) with Amos 22.0. The results show that there is a direct and indirect influence between AMC and SMC and BP. In this context, SMC has a very important role as a partial mediator in the relationship between AMC and BP. Empirical studies are expected to complement and broaden views on marketing capabilities, particularly those related to SMEs.
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