New interactive communication approaches by using typography and graphics have become common in many places in recent years. The development of virtual tools reveals new expressions with regard to the typography and the use of space. New media and multimedia tools are vital parts of communication in the developed world and we can say that actual information technology based ways of communication have a significant effect on individuals for a variety of reasons. It is seen that different manners in the transfer of meaning can be created by using new media and multimedia tools which have an important role in our lives today. On the other hand, creating the meaning of the word can also be done by narrative simple methods. The use of digital trends related to typography can provide an intuitive, conceptual approach to the meaning of the word. Evolution of new media and multimedia tools has lead to different interactive solutions which are effective in art and design. The purpose of this study is to investigate existing experimental forms with regards to typography and evaluation of them in terms of readability and legibility. This article aims to finding out relations between the meaning and form approaches to the typographical creations in the design.

Anima", the word root of animation, means mediator body between soul and physical body in Latin. Similar to its meaning, the animation technique-with its current form-created by showing images fast in series depicts the bridge between individual and digital reality. It is possible to catch details to which we show instinctive tendency in the visuals that we fictionalize. In the studies in this field where techniques such as 3D, 2D, stop motion and cut out are used, ambient similarities are observed to emerge. Considering from a psychological and biological perspective, we see that landscape preferences are infuential in the determination of our reactions towards the images that we watch. Traces from the way of living of first humans can be observed in the roots of the idea that determines the positive and negative efects on an individual by a completely fictional image. Environmental tendencies and preferences of an individual are shaped with respect to his/her actions experienced formerly. Establishment of aesthetical judgements is associated with this fact. It is seen that the animation movies, commercials and TV shows are produced based on the scene preferences that are thought to afect the individual in a positive way. In this study, relation of environmental tendencies created in animations with past experiences, and efect of this experience on individual are discussed. Elements located in the scenes are in harmony with each other. In order to reinforce the visual communication and to create an efective communication channel, this harmony should be taken into account. Efects of certain approaches between personality and scene preferences on our perception and subsequent similarities between our aesthetical judgements are investigated. It is seen that an efective communication channel can be created by emphasizing these tendencies that play an important role in the determination of our emotional preferences.

“Anima”, the word root of animation, means mediator body between soul and physical body in Latin. Similar to its meaning, the animation technique - with its current form- created by showing images fast in series depicts the bridge between individual and digital reality. It is possible to catch details to which we show instinctive tendency in the visuals that we fictionalize.In the studies in this field where techniques such as 3D, 2D, stop motion and cut out are  used,  ambient similarities are observed to emerge. Considering from a psychological and biological perspective, we see that landscape preferences are infuential in the determination of our reactions towards the images that we watch. Traces from the way of living of first humans can be observed in the roots of the idea that determines the positive and negative efects on an individual by a completely fictional image. Environmental tendencies and preferences of an individual are shaped with respect to his/her actions experienced formerly. Establishment of aesthetical judgements is associated with this fact. It is seen that the animation movies, commercials and TV shows are produced based on the scene preferences that are thought to afect the individual in a positive way. In this study, relation of environmental tendencies created in animations with past experiences, and efect of this experience on individual are discussed. Elements located in the scenes are in harmony with each other. In order to reinforce the visual communication and to create an efective communication channel, this harmony should   be taken into account. Efects of certain approaches between personality and scene preferences on our perception and subsequent similarities between our aesthetical judgements are investigated. It is seen that an efective communication channel can be created by emphasizing these tendencies that play an important role in the determination of our emotional preferences. Keywords: animation, landscape preference, perception, natural scenes, landscape aesthetics.

“Anima”, the word root of animation, means mediator body between soul and physical body in Latin. Similar to its meaning, the animation technique - with its current form- created by showing images fast in series depicts the bridge between individual and digital reality. It is possible to catch details to which we show instinctive tendency in the visuals that we fictionalize.In the studies in this field where techniques such as 3D, 2D, stop motion and cut out are  used,  ambient similarities are observed to emerge. Considering from a psychological and biological perspective, we see that landscape preferences are infuential in the determination of our reactions towards the images that we watch. Traces from the way of living of first humans can be observed in the roots of the idea that determines the positive and negative efects on an individual by a completely fictional image. Environmental tendencies and preferences of an individual are shaped with respect to his/her actions experienced formerly. Establishment of aesthetical judgements is associated with this fact. It is seen that the animation movies, commercials and TV shows are produced based on the scene preferences that are thought to afect the individual in a positive way. In this study, relation of environmental tendencies created in animations with past experiences, and efect of this experience on individual are discussed. Elements located in the scenes are in harmony with each other. In order to reinforce the visual communication and to create an efective communication channel, this harmony should   be taken into account. Efects of certain approaches between personality and scene preferences on our perception and subsequent similarities between our aesthetical judgements are investigated. It is seen that an efective communication channel can be created by emphasizing these tendencies that play an important role in the determination of our emotional preferences.Keywords: animation, landscape preference, perception, natural scenes, landscape aesthetics.