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The 2010 FIFA World Cup was heralded by mainstream media outlets, the local organisers, the South African government and FIFA as an unequivocal success. The month long spectacle saw South Africa take centre stage and host the world's largest single sporting event. This occurred against a backdrop of rationales and promises made that the event would leave lasting legacies for all in particular marginalised South Africans. The reality is quite different. In this article we consider the South African World Cup in the build-up to Brazil 2014. We argue that the rationales and rhetoric are similar in both countries and suggest the reality for Brazil 2014 will be the same as South Africa 2010 in that the mega-event will be primarily funded by significant public investment while the primary beneficiaries will be private capital and FIFA.

Propomos nessa pesquisa responder as seguintes questões: quanto, em recursos financeiros, os programas de esporte e lazer receberam sob a forma de gastos diretos do governo federal e através dos repasses aos estados e municípios entre 2004 e 2008? Que fatores podem justificar os investimentos prioritários do governo federal nesse período? Através da coleta dos dados da Controladoria-Geral da União, mostramos que o somatório investido pelo governo federal priorizou o esporte de alto rendimento. Com pressupostos da Sociologia reflexiva de Pierre Bourdieu, esboçamos algumas justificativas para entender essa prioridade no período abordado envolvendo a compreensão das lógicas do campo político.

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