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Business success in the current highly competitive environment determines primarily the ability to understand the customer and his needs and identify the factors that influence consumer behavior. Therefore, the examination of consumer behavior and obtaining feedback on the development and state of the market as well as identifying current trends is an essential part of any successful business. Producers and traders are increasingly forced to adapt to the rapid development and changes in the market. This is especially important with food products, given the wide range of assortment, substitutability of particular groceries and strengthening competitive pressure of manufacturers and retailers. In general, consumer decisionmaking related to food is influenced by a number of different factors that are changing under the influence of new trends (greater emphasis on quality, country of origin etc.). Even more specific category is the wine market, which is subject to specific criteria of consumer choice, since from a consumer perspective, it is not a product of daily consumption. The world wine market is increasing; new producers as well as new groups of customers are emerging on the market. The distribution channels are becoming more diversified and wine is offered in both specialty stores and self-service outlets; hypermarkets, supermarkets and discount stores. Due to this trend the investigation of in-store consumer behavior becomes crucial. The aim of the paper is to discuss the usefulness of eye tracking based research for examining perceptions of people shelf displays. The research integrates measurements with a mobile eye camera (Eye tracker glasses) in real conditions of a wine shop in order to reveal the impact of merchandising (display of domestic and foreign wines) on the visual attention of the consumer. The results of qualitative research carried out in March 2015 will be presented.

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The increasing volume and value of food waste is a huge threat to achieving sustainable development, food market stability, human population growth, and people’s well-being. Considering that consumers are responsible for a large degree of food waste, the current study looks at the problem of household food waste from the perspective of both food product attributes and consumers’ lifestyles. Specifically: How do people differ in their food disposal inclination based on their food-related lifestyle and products’ quality attributes? The Total Food Quality Model was applied to describe product attributes (taste, health, process, and convenience) whereas food-related lifestyle was measured with: innovativeness/novelty, information about products/health, convenience, price, taste, local/organic food, and social events. The Choice-Based Conjoint Analysis method, based on 753 participants, was used to assess the importance of individual attributes and levels. Clustering was carried out to identify people with similar preferences: through elbow method and Silhouette value maximization, three customer segments were identified. To investigate the distinct characteristics of these clusters related to food waste, one-way multivariate analysis of variance (MANOVA) was conducted. The obtained results confirm that consumers who overlap in their product attribute preferences also share a food-related lifestyle. The main contribution is the identification of consumer groups and the differences that characterize them in terms of the determinants of behaviour related to the importance of the factors of food products influencing the tendency to waste them.