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The objective of this research is to study the logistics process and problems of the quality of pomelos for export in Wiang Kaen district, Chiang Rai province. Applied research methodology was used in this research. In-depth interview was conducted to collect qualitative data. Content analysis was employed to analyze data collected. From the research, it was found that Wiang Kaen Pomelo Community Enterprise for Export has the cultivation area of approximately 1,000 rai (160 ha). The logistics process of pomelos in WiangKaen district can be classified into 3 main phases which are raw materials, cultivation process and finished goods. In raw materials, the most common type of pomelo cultivated is Thongdee. In cultivation process, pomelo trees are planted from May to June. Irrigation is done through sprinklers every 10 days. Fertilizerapplication for trees aged 1-4 years is done by applying chemical fertilizer 15-15-15, 300-500 grams per tree for every 2 months, together with manure. Copper is sprayed to prevent Canker disease. In finished goods, harvesting is carried out in 3 periods. The quality of products will be graded according to weight. Top export markets of pomelos in Wiang Kaen are China, followed by the European Union countries.

The Thainess is embedded in Thais. And, it is more clearly can be seen when a person was cultivated in the school system. In this academic paper highlights the symbiosis of Thainess in hospitality industry, as such hotel comparatively to the air transport as strategy. The authors have studied researches, books, and airlines’ website strategies. Thainess is a unique customer experience offering, specifically the full-service airline “Thai Airways” as national flag carriers propose the service ‘Thai Touch’ through human six senses namely; seeing, smelling, savoring of teste, sounding, touching, and heartfelt feeling. While, Bangkok Airways represents the uniqueness of Thai culture symbiosis with products and services, such as airport terminal, aircraft decoration, and snack serving in all its lounges. On the other hand, low-cost carriers are commonly practicing the Thai culture in welcoming passengers as “wai”. Additionally, the low-cost carriers are presenting and blending their organizational culture in service, for instance fun, energetic, and friendly. Besides, low-cost airlines stress on price competition rather than Thainess. As an illustration, ThaiVietair excels on keen and dedicated workforces, prompt, reliable, and competitive price. As well as, Thai Lion Air presents the kebaya uniform which was originally from Indonesia.