Introduction: The COVID-19 pandemic has had a significant impact on the tourism industry worldwide. Many countries are experiencing significant declines in tourist numbers and tourism revenues. The purpose of this study is to analyze the increase in the potential of tourism destinations through the combination of sustainable principles and innovation. Method: This research is qualitative research carried out using the literature review method by searching for secondary information from various websites that are searched via the internet. Results: In order to increase the potential of tourism destinations through combining the principles of sustainability and innovation, it is important to consider and promote environmental and social sustainability, as well as preserving local cultural heritage. This can help create tourism that is sustainable and profitable for all parties involved, including local communities, tourists, and the environment. Conclusion: Combining the principles of sustainability and innovation can increase the potential of tourism destinations.

Intrduction: Indonesia is a maritime and archipelagic nation-based country. No wonder Indonesia has many of the best tourist attractions. Indonesian tourism is one of the country's largest sources of foreign exchange, so the presence of Covid 19 has had a huge impact on Indonesia and several tourist areas in Indonesia such as Bali. However, the Indonesian government prepared a new strategy with a focus on developing tourist villages with the aim of popularizing ecotourism and improving the economy of the residents and succeeded in getting people in tourist villages to open micro businesses to simply prepare souvenirs for tourists. In the title above, we will find out some data on micro-enterprises in the village of Lembur Sawah and the impact of the tourism village on the village. Method: this reaserch use qualitative, descriptive-analytical research; the data obtained is in the form of observation results, interview results, and field notes that have been collected. Result: Lembur Sawah has formed a Tourism Mobilization Community that gathers people with the awareness and willingness to process and develop Mulyaharja into a tourist village; the tourism driving group is called "KOMPEPAR MULYAHARJA" and  use a promotion mix, promotional objectives, promotional budgets, target visitors, promotional media used, sources of messages and feedback. Conclusion: Lembur Sawah is still very developed to increase visits so that increased visits will help community-owned micro-enterprises, even though they are still trying to organize training, attend exhibitions, and organize events to attract visitors to visit to Lembur Sawah.

Value chains are often used to assess and find suitable techniques to increase competitive advantage. This research uses Value Chain with the aim of analyzing the retail store industry. Retailer becomes the end of distribution activities from producers to End Customers. The object of research used is Game Store and Hobby, this retailer is in the city of Surabaya, Indonesia. Method using descriptive analytic method using primary data from observations and interviews with business owners. From the analysis conducted aims to create one stop shopping that can increase competitive advantage by increasing product variations and staying up to date with market interest in game discs and game consoles as well as various equipment related to the game world both merchandise and accessories. That way customers can easily find the desired product easily in one store. This will increase the interest of a community in the area to do one stop shopping at this store. Increase distributor network to get cheaper prices and improve store appearance, use of technology, and customer service.

Introduction: industrial and household operations mostly produce liquid waste that can harm the environment without further processing or processing. "Bella" Apartment is an apartment building located in one of the big cities in Indonesia, called Surabaya. The waste generated from this building comes from household activities such as toilet waste, laundry waste and kitchen waste. The purpose of this study is to minimize costs and increase the income of business owner. Method: This study used a qualitative descriptive method with 3 informants. Results: based on financial analysis over the past 12 months, the management often complains about the high consumption of water so that the total cost of water paid to the water provider becomes higher and the owner's concern for the environment. water used in public facilities is taken from water sources for washing vehicles, washing clothes and other activities. In this study, the design of the Sewage Treatment Plant will be carried out, calculating the installation costs, the savings that can be obtained so that it can increase revenue, how to process secondary waste and maintenance from the sewage treatment plant, and the implementation of the Reverse Logistics concept in handling waste. Conclusion: reduce the amount of operating costs from electricity and Water costs to increase revenue