Two groups of second grade from a senior high school that is part of The Autonomous University of Sinaloa in Mexico (N1 = 47 and N2 = 46) were selected. Each group was divided by gender. The "average score" was measured as an indicator of academic achievement, before and after the intervention. In one of the groups, an intervention called "Socialization of Values Through Strategic Poles" was performed, while in the other group there was not intervention. The six students with highest academic achievement were trained about the importance of practicing life values such as respect, honesty, responsibility, self-discipline, solidarity and tolerance, as important aspects of being a good person and developing their human potential. These values were chosen according to the Association for Living Values Education International (ALIVE); the values were discussed within the classroom where the students ranked them. Groups called "Strategic Poles to Socialize Values" were formed with the expectation that students with higher academic achievement influenced the students with lower achievement, so the latter could improve their academic performance. From the comparative study, the results showed that the group which received the intervention had higher achievement than the group that received no intervention. Women in the group that received intervention performed better than men of the same group. The performance of the research through intervention allowed us to observe its usefulness and to propose it as a viable option to promote values in today's society, both in business and school.