Aim: This paper discusses the new technological developments in artificial intelligence embracing the world and aims to offer an overview as well as some evaluations of positive and negative effects on sports. Methods: This paper discusses different types of reviews and articles by using literature review and description method, to offer an overview, proposition, comparison and critic on topic. Conceptual framework: The current technology which is developing around the world is making revolutionary progress in the field of sports. Especially the development of technology and the use of Artificial Intelligence provide to individuals and the society new opportunities for sports and sports management. This situation paves the way for efficient and effective management in sports by allowing sports managers to include certain levels of technology in decision-making processes. In line with these developments, if the administrators benefit at the highest level, the development in the field of sports will be able to move forward with a more dynamic acceleration. For the development of sports, it is possible to make a path towards predictive and accurate decisions by using Artificial Intelligence models developed in the field of sports around the world to prevent problems before they arise. For this purpose, in this literature review, new technological developments in artificial intelligence covering the world sports service and industry are scanned and examined in terms of the positive and negative effects of artificial intelligence in sports. In the study, it is concluded that sports field is now in the phase of being under the influence of artificial intelligence. Some evaluations and suggestions are presented in this direction. Conclusion:The artificial intelligence usage in sports and sports related event may have incredible assistance for reliable and precised games or competitions. However, in case of unlimited usage of technological opportunity in human life, today's sports, whose base is essentially human, may be in danger.