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The WellCom platform enables the creation, delivery, and management of advanced personalized and interactive multimedia applications and services in a distributed home environment. End users obtain easy and seamless access to interactive and personalized television (TV) services as well as TV-related applications through their mobile terminals. The supporting devices and technologies include TV sets, mobile terminals for interaction with TV content and to deliver personalized services directly to the user; and near field communication (NFC)/Bluetooth technologies which combine with an "easy-pairing" mechanism for access to interactive programs and social applications. Individual interactivity opens up new possibilities for group experience of TV content. For example, users can themselves take part in a broadcast TV quiz or compete with friends. Personalization allows service providers to tap into new revenue streams such as targeted advertisements on mobile phones. © 2011 Alcatel-Lucent. group of individuals watching the same TV content on the same TV screen (like a family in a living room), whereas the remote community corresponds to a distributed group of individuals watching the same TV content on different TV screens (like supporters of football teams in different locations).In this context, the WellCom project was launched by Alcatel-Lucent Bell Labs with the objective of significantly improving interactive TV technologies in order to increase user experience and boost operator revenues. The intention was to bring together every entity on the value chain-end users, content providers, equipment manufacturers, telecom operators, and broadcasters, with the support of research organizations. Fifteen partners including Telenor, Telefonica, SES Astra, TF1, Pace, and NXP, across five European countries.

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