This article reports the results of a qualitative media framing analysis of news coverage about #MeToo in four national contexts: the United States, Japan, Australia, and India. Comparing media coverage of a woman who became associated with #MeToo in each country reveals four media frames: brave silence breaker, stoic victim of an unjust system, recovered or reluctant hero, and hysterical slut. By identifying these frames, and their cultural variations, we add to understanding of #MeToo as an international social movement that has crossed national and cultural barriers.
This constructionist framing analysis identified media frames in news coverage of four tenured professors, two men and two women, accused of sexual harassment at research-intensive universities: Jorge Dominguez (Harvard), Coleman Hutchison (University of Texas), Avital Ronell (New York University), and Teresa Buchanan (Louisiana State University). The following four frames, some of which were distinctly gendered, were identified in the news coverage of the professors: Little Boys Being Bad; Academic Power Players; Treacherous Stay-Away-Froms; and Eccentric Freethinkers. The findings are discussed through a feminist lens, which prioritizes gendered power dynamics and social norms. The analysis indicates that news coverage of sexual harassment still limits recognition of the problem’s systemic nature and the institutional responsibility to prevent it. The article further contributes to the feminist literature on sexual harassment by demonstrating that the term “sexual harassment” is often misused to avoid including details about what has happened to victims.
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