Nglebak Village is one of the Villages in Sukoharjo Regency which has the potential to be used as a model for SME centers because this village has many entrepreneurs and artisans in it. To achieve this goal SMEs must be prepared to meet broader marketing. Analysis is needed related to the challenges, obstacles, and how the readiness of the MSMEs in marketing, especially online marketing. SMEs readiness in conducting online marketing signifies the readiness of SMEs to serve consumers with wider reach and greater numbers. From the analysis conducted, it is known that the challenges faced by the Nglebak Village SMEs are competition from within and outside the country, the constraints are in terms of capital and lack of marketing knowledge. If these challenges and obstacles cannot be overcome, Nglebak Village SMEs can be said to be not ready to implement online marketing and serve consumers with a wide reach.Desa Nglebak merupakan salah satu Desa di Kabupaten Sukoharjo yang memiliki potensi untuk dijadikan model sentra UMKM dikarenakan Desa ini mempunyai banyak pengusaha dan pengrajin didalamnya. Untuk mencapai tujuan ini UMKM harus siap untuk memenuhi pemasaran yang lebih luas. Dibutuhkan analisis terkait dengan tantangan, kendala, dan bagaimana kesiapan dari UMKM tersebut dalam melakukan pemasaran terutama pemasaran online. Kesiapan UMKM dalam melakukan pemasaran online menandakan kesiapan UMKM untuk melayani konsumen dengan jangkauan lebih luas dan jumlah yang lebih banyak. Dari analisis yang dilakukan diketahui bahwa tantangan yang dihadapi oleh UMKM Desa Nglebak adalah persaingan dari dalam maupun luar negeri, kendalanya adalah dari segi modal dan pengetahuan tentang pemasaran yang masih kurang. Apabila tantangan dan kendala tersebut tidak bisa diatasi maka UMKM Desa Nglebak dapat dikatakan belum siap untuk menerapkan pemasaran online dan melayani konsumen dengan jangkauan luas.

AbstrakTujuan penelitian ini adalah untuk mengetahui pengaruh masing-masing variabel produk, harga, promosi, saluran distribusi dan bukti fisik terhadap keputusan konsumen dalam menggunakan jasa Laboratorium Klinik Prodia di Surakarta. Sampel penelitian adalah 75 orang konsumen. Hasil uji instrument data menunjukan bahwa setiap variabel bauran pemasaran (5P) mempunyai nilai r hitung > r tabel dan nilai cronbach's alpha > 0.60 sehingga data bersifat valid dan reliabel dan dapat digunakan untuk penelitian selanjutnya. Hasil uji hipotesis menunjukkan bahwa masing-masing variabel produk, harga, promosi, saluran distribusi dan bukti fisik mempunyai nilai t hitung > t tabel dengan nilai signifikasi < 0.05 sehingga dapat disimpulkan bahwa produk, harga, promosi, saluran distribusi dan bukti fisik berpengaruh positif dan signifikan terhadap keputusan konsumen dalam menggunakan jasa Laboratorium Klinik Prodia Kata kunci: produk, harga, promosi, saluran distribusi dan bukti fisik keputusan konsumen. Abstract

Purpose: The purpose of this study is to describe how the management of cash waqf in empowering small and medium enterprises in the Islamic boarding school environment. Productive waqf is one of the schemes for allocating funds from the people to be developed to be more productive. From these funds, it is hoped that the benefits will be able to generate a sustainable surplus. Waqf donations in the form of money or commonly called cash waqf can be a start so that managed waqf funds become a source of enduring funds for financing the needs of the people (productive waqf). Research Methodology: This study uses a qualitative method. Sources of data used are primary data in the form of managers and customers, while secondary data comes from documents, books, pictures and books. Data collection techniques using interview techniques, observation, and documentation. Data analysis in this study used the Miles and Huberman model. Result: The results showed that BWM Al-Mansur offers 1 program, namely a loan using a qardh contract with a margin of 3% every year. After the customer has done the financing, the customer will get business assistance which is carried out once a week. In financing, BWM is jointly and severally responsible for the members until there is an increase in business, this shows that cash waqf is enough to help empower MSMEs. Limitation: This research is limited to the management and empowerment of MSMEs and has not seen how the influence of cash waqf on a macro basis. Contribution: The results of this study are expected to provide an overview of cash waqf on the empowerment of MSMEs and can take policies related to cash waqf. Keywords: 1. Management 2. Cash waqf 3. SME

In managing Islamic philanthropy, it is necessary to consider and make the right decisions to optimize the results. Currently, the millennial generation is the actor in the management of Islamic philanthropy, thus the views of the millennial generation are needed to achieve maximum Islamic philanthropy management. For the management of Islamic philanthropy to be optimal, it is necessary to select the right management types and criteria. The use of the AHP method is carried out to determine the priorities of this Islamic philanthropy management. Based on the results of the study, the highest weights in management were the distribution to mustahik/persons entitled to receive charitable assistance (0.107) and financial management (0.100). Meanwhile, the alternative preferences with the highest weights are zakat (0.55) and waqf (0.19).