The identity of a product has an important part for the company. Product identity should have the unique aspect to draw attention of customers and to win the competition with the other competitors. Nowadays, the identity of a product with foreign language is having uptrends because most people think it is unique and draws more attention. Therefore, foreign language has an influence to the identity of a brand. The development of technology and language make most of the owner of a product choose a foreign language than Indonesian language. Moreover, the assumption of Indonesian language does not have a rich vocabulary than Indonesian language become the main reason. Besides that, an identity of a brand with foreign language can deliver the main point of a product to the customer. From the context of the problem raised, there are some question asked, how does a foreign language in the identity of a product can affect the buyer's decision process? And what is the solution to raise the use of Indonesian language for the identity of a product? This study used qualitative research with a questionnaires and interviews as a way to collecting data. Therefore, the author hopes this research can contribute to language development and local product in Indonesia. From the research with questionnaires and interviews, it showed that most people tend to choose a brand of a product with a foreign language. However, the Indonesian language product brands also have the big contribution to the increase of Indonesian economic.