Present research explores various critical success factors for successful implementation of six sigma methodology to Indian small medium enterprises of manufacturing sector. It further tries to study the interrelationship amongst them using ISM methodology.
With every economy becoming globalized , operations of global manufacturing and logistics teams are becoming complex and challenging. Delayed shipments, inefficient plants, inconsistent suppliers can stall and delay the shipments thereby increasing the company's supply chain costs. Managing demand volatility and cost fluctuations in supply chain and making it visible globally are some of the challenges which supply chain managers are facing. As per Accenture report , only up to 17 % of the supply chain managers are comfortable implementing analytics to supply chain functions which means despite being a need for these supply chain managers and despite being the fact that analytics can serve as their problem solver , it cannot , and still has a long way to go to prove itself in this domain. The required foundation is still in its nascent stage. This research work thus focuses on studying and exploring the barriers to implementation of analytics or big data analytics to manufacturing supply chains. After exploring , it further study the interrelationship amongst them with the help of Interpretive Structural Modelling (ISM) methodology .
Environmental marketing or green marketing or ecological marketing placed emphasis on sustainability of marketing activities of a firm and sustainable consumption of a consumer so that these create either a positive impact or lessen the negative impact on the environment. However, adopting green marketing is not easy as it involves a whole gamut of activities ranging from developing innovative or renovating existing products as per environment's ecological standards, changes to the production process, a modified form of advertising as well as packaging changes. Consequently , manufacturers as well as marketers faces various barriers or impediments while adopting green marketing and selection of green media for advertising . This paper aims to identify various impediments or barriers towards the adoption of green marketing in Indian context and to measure the interrelationships amongst the identified factors using Interpretive Structural Modelling (ISM) technique.
User experience or UX is the customer experience with electronic devices and as per recent studies, usage of rich electronical devices boosted the significance of rich UX in health care domain. This can be seen by the evaluation of various metrics associated with the rich customer experience with health care facilities and products. Present research work explores some of these metrics .
It is a world known fact that businesses cannot survive alone. They are required to deal with expectations from its various stakeholders. They therefore should follow the ethical principles in their engagements to maintain their corporate social responsibility. However implementation of CSR principles is not an easy task particularly in developing countries such as India. Furthermore, it also depends on the kind of industry. CSR is applicable to various industries throughout the globe, including manufacturing, automobiles, supply chains, pharmaceuticals, textiles, and so on. However, the underlying processes in the relationship between the degree of development of CSR in companies and the drivers/barriers that determine this development are still at the centre of an intense debate. This paper focuses on identifying various barriers for implementation of corporate social responsibility in Indian textile industry. Further it studies the interrelationship amongst them using ISM methodology.
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