The politeness strategy can be found in daily conversations and in debating events. One of the debates of concern for this study is the debate between two presidential election campaign teams in Indonesia. This article sought to describe the strategies used by both groups on online news media and to find out whether there is any significant difference between in the use of positive and negative politeness strategies. This research used descriptive qualitative methods to analyze sixteen articles of media coverage of news with high political salience from two important national online news media having opposite ideology, MediaIndonesia.com and Kompas.com. Discussion primarily draws upon Brown and Levinson's politeness theory. The result of the research shows that each groups of election campaign team used various politeness strategies projected by three context-driven politeness strategies. This implies that each teams should consider politeness attracts positive attention, gives tough situations a chance to turn around.