This article investigates how nanotechnology is presented and framed in Slovenian national newspapers. The focus is on the mass media's influence on citizens' perceptions of the social implications of nanotechnological progress. An empirical analysis of newspaper coverage of nanotechnology in Slovenia between 2004 and 2009 suggests that Slovenian newspapers are in an early stage of covering nanotechnology issues since they emphasize the positive aspects and scientific interpretations. Additional in-depth interviews with nanotechnologists reveal considerable dissatisfaction with the level and quality of the media's reporting of the issue of nanotechnology in Slovenia.

No abstract