Purpose -The aim of this study is to measure the perceptions of the Faculty of Economics of Tirana library users as they relate to quality service and to determine how far this library has succeeded in delivering such service to its users. Design/methodology/approach -The research was carried out among the students of the Faculty of Economics of Tirana. A questionnaire was used as the data gathering instrument. The instruments for data collection consisted of structured questions. All the closed ended questions were designed to elicit responses on a five point Likert scale to measure both respondent satisfaction and perception of service quality. Analysis of the collected data made use of the chi-square method. Findings -The results would appear to indicate that Faculty of Economics of Tirana library is not lacking in quality of service. However, we need to note that quality information service is about helping users to define and satisfy their information needs, building their confidence in using information retrieval systems, and making the whole activity of working with library staff a pleasurable experience. To achieve total quality in information service the Faculty of Economics of Tirana library should provide a comprehensive information programme that is predicated on the needs and activities of the users. Originality/value -This article may help those libraries, who are seriously interested to develop user satisfaction and provide better service to the user. This article also suggests some recommendations about increasing the user satisfaction in the library service.

Following developments in the Albanian media allows us to raise some issues or make some observations on this form of marketing, which has been proved that is very important field. Social Marketing is an approach to development, which applies modern marketing techniques for humanitarian purposes. From our research it appears that our country still has such little awareness campaigns, although social problems grow every day. In recent years there are increased efforts of several organizations, mostly non-profit, such as family planning issues, environmental protection, as well as banning the use of drugs by young people. In this situation the question we raise is: Does this effect marketing method in our country? Does it improve the lives of our citizens? Did the media properly carried out its role in this form of marketing? To answer I tried to analyze cases of campaigns that have been undertakento see their concrete effect.

Albanian banks are currently implementing e-banking. Banks