In a continually changing world, marked by the exacerbation of the competitive struggle, the companies’ management need to constantly analyze the field in which they run their activity to obtain information allowing them to elaborate competitive strategies in order to maintain or increase the companies’ profitability. To attain this goal, the companies need to understand the activity field in which they are running their activity, the existing and potential competitors, customers, suppliers etc. In the present article, we aim to analyze the competitive strategies in the Romanian lighting product market. We have chosen this field due to the dynamism and the competition for finding highly efficient solutions for lighting. The intended analysis represents a possible case study in this field.

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