Анотація. Предметом дослідження стала «гібридна війна», яку веде на Сході

No abstract

The study looks at how Russian regional hybrid warfare actions on Ukrainian territory serve as occasions for Russian global information warfare and how media messages become information weapons. The goal is to understand how events in the combat zone and the general situation in Ukraine impact basic features of Russian media reports, such as intensity, eventfulness, and intentionality. The research focused on the informative materials of the Russian multilingual international information channel Russia Today (RT).

This  article  focuses  at  the issue of strategic communications of Ukraine during the Russian-Ukrainian war, which began on February 24, 2022. The authors consider strategic communications as a system consisting of invariant and variable components that can be projected in media reports. The authors proceed from the fact that, on the one hand, the media are an instrument of strategic communications, and on the other, strategic communications are transformed, reflected in media reports. The study is aimed to reveal the structure of strategic communications, which is characteristic of the period of armed conflict. Reports of the Insider Ukraine Telegram channel during the first 100 days of the war were analyzed. On the basis of a reflexive thematic analysis, using a one-way dispersion analysis, it has been found out that the strategic communications of Ukraine during the war period consist of the following invariant components: interactive communications of Ukraine, operational communications of Ukraine, extraoperational communications of Ukraine, operational and extraoperational communications concerning the RF. These generalized components have their own sub-components, the intensity or total absence of which in media reports can be related to specific events of the war period. This study contributes to the understanding of the structure of strategic communications in general and during the war in particular.

This article discusses the results of verbal framing analysis of the conflict in news published on Telegram channels by the Russian news agency RIA Novosti (RIAN) and the Ukrainian news agency (UNIAN) during the Russian invasion of Ukraine in 2022. The analysis, using the text mining method, shows differences between how a more authoritarian and more competitive regime uses social media to construct strategic narratives. RIAN benefits from a technical frame that has not changed throughout the war although the reality on the ground has been evolving dramatically. It focuses on military issues and international rivalry (e.g. sanctions) because the Kremlin focuses on it. UNIAN, on the other hand, uses the moralizing frame of conflict which is more flexible and has been developed in response to changes on the ground – from discussions about the possibility of the invasion to humanitarian tragedy to war crimes, and to creating a more essentialized image of the enemy (‘rashists’).