In the era of urban tourism expansion, restaurants in major cities of former Yugoslavia (Belgrade, Zagreb, Ljubljana, Sarajevo, Skopje, Podgorica, which are also the capitals of the newly emerged countries) are very important factors in meeting the needs of tourists. The Internet with specialized websites and social networks provides a wealth of information to potential restaurant visitors. Tripadvisor is one of the most popular hospitality websites that gives its users an insight into past experiences of restaurant customers. Previous research has shown that there is a close relationship between the number of reviews on the website and the financial performance of restaurants. The aim of this paper is to examine the relationship of visitor satisfaction between the mentioned capitals, as well as the trends in the number of reviews and satisfaction over time, including the correlation between the number of written comments and visitor satisfaction via the analysis of ratings and comments left on the Tripadvisor site.

Sažetak: Informacione tehnologije sa specijalizovanim sajtovima (Trip Advisor, Booking, Expedia…) i društvenim mrežama (Facebook, Instagram...) omogućuju turistima bolju informisanost. Restorani, kroz gastronomski deo, posetiocima ukazuju gostoprimstvo i približavaju kulturu jednog naroda. Cilj ovog rada jeste da se na osnovu ocena korisnika 42.596 restorana evropskih metropola sa sajta Trip Advisor izvedu zaključci o tome kakvo je zadovoljstvo posetilaca restorana u Beogradu u odnosu na velike evropske gradove. Pre modelovanja, ocene posetilaca (1-5) grupisane su u dve kategorije: zadovoljni (ocene 4 i 5) i slabo zadovoljni (ocene 1-3), a potom je broj zadovoljnih i nezadovoljnih korisnika sumiran po restoranu. Verovatnoća pripadnosti pomenutim kategorijama (zadovoljni/slabo zadovoljni) modelovana je u zavisnosti od grada, logističkom regresijom.