Given the still current scenario of disparity of opportunities regarding groups considered as minorities in several areas, such as education, income and work, cultural diversity in organizations remains relevant and fundamental in order to contribute to improve social conditions. To clarify the theoretical bias and encourage approaches on the topic, that is slowly gaining space, the basic concepts are first considered before going into the central focus of this work regarding potential organizational trends in the management of cultural diversity in Brazil and linked mainly to the processes of attraction and selection of talents. For this purpose, data from a recent survey of 109 Organizations in Brazil, allows to see how the concept management applied in an integral and uniform way in the organizational culture - and permeating all its processes – reflexes positively into business performance in addition to representing the practice of a social responsibility activity that is inherent to the subject. Moreover, results indicate the advantages in recruiting better talents, greater customer orientation, greater employee satisfaction and better decision making. This demonstrates that the gains reach, directly or indirectly, the organizational performance as a whole, and better, guided by principles that permeate an ethics of social responsibility that should be part of the organizational actions.

The Brazilian economy followed an expansive and socially inclusive model from 2003 to 2013. As of 2014, a drastic reversion of policies took place with the introduction of the so-called austerity model. Comparing the two models, one more equalitarian and the other more wealth-concentrating, is useful for clarifying how key economic variables change. The evolution of key economic and social data covering the two decades of our millennium shows how a dynamic distribution process was broken down. The main conclusion concerns the power of financialization in the overall transformation of our society. A economia brasileira adotou um modelo de desenvolvimento dinâmico e inclusivo entre 2003 e 2013. A partir de 2014, a política distributiva foi travada, com uma inversão radical no quadro do modelo de austeridade. Ao comparar os dois modelos, o mais igualitário e o concentrador de riqueza, fica clara a transformação das principais variáveis econômicas. A evolução dos dados econômicos e sociais mostra como a dinâmica de distribuição foi travada. A principal conclusão se refere ao poder da financeirização no conjunto da transformação da nossa sociedade.