Objective: This article intends to measure the readiness of Brazilian consumers to adopt products based on Chinese technology, using the Technology Readiness Index - TRI scale.Originality/Relevance: The importance of the image of new technological products and services has resulted in debates and discussions in academic and executive circles. However, there are still gaps, where the need to identify and characterize the importance of image to encourage ownership of Chinese products can present innovative nuances in the knowledge of the subject.Methodology/approach: A survey was carried out with 865 consumers of Chinese products in Brazil, evaluating the instrument used based on statistical procedures.Main results: This study allowed evaluating the Technology Readiness Index (TRI) model and its applicability in the analysis of consumer readiness for Chinese products. The constructs and variables showed consistency, with six confirmed and three unconfirmed hypotheses. Innovativeness, Optimism, Insecurity and Insecurity are important emotional states to characterize Explorer, Pioneer, Skeptical, Paranoid and Laggard consumers.Theoretical/methodological contributions: The study enabled the identification of consumer behavior in the use of products based on Chinese technology. The Technology Readiness Index (TRI) has proven to be an important model for measuring technology readiness in different contexts.Social/Management Contributions: The validation of the model allows its use in corporations of different sizes and different types of products and services.
ABSTRACT Rationale: The theme of health today has been the most worrying in the world and in Brazil. Its context and management have generated academic, political and administrative discussions around the world. The main problem about health services offered in small towns is related to a deficient view and poor management conditions of public administrators about the agents that could contribute to community health care. Objective: This study was aimed at contributing to analyze the deficiencies and propose solutions for health services in the municipality, applying the theoretical model of the Supply Chain. Method: In this study, a new model for supply chain management was developed and proposed, based on contributions from the literature, seeking to offer improvements for the management of the municipality's health system. Result: This health supply chain model is much more complex, involves many community organizations, but is also better able to provide effective health services at low cost. Contributions: presentation of a new model capable of generating insights for new research and for executive applications.
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