Indian agriculture is suffering from low crop productivity and poor sustainability as its land suffers from varying degrees of soil fertility depletion. There exists a wide gap between amount of nutrients removed by crops and added through fertilizers resulting in reduced yields is due to mineral deficiency. Besides, there are issues of poor fertilizer response and reduced fertilizer use efficiency. Therefore, the holistic approach should be soil-climate-crop specific. It is essential to supply both macro and micronutrients to cater the needs of the crop. As Indian soils are deficit in supplying nutrients especially nitrogen and zinc, customized fertilizer is one option, being a multi-nutrient carrier of both macro and micro nutrients, is tailored to meet the region, soil, crop specific needs designed through specialised smart fertilizer technology, manufactured through systematic granulation process. These, customized fertilizer boost crop yields and arrest soil fertility deterioration over long run in a sustainable manner.