Effective communication of agricultural information to farmers is crucial in achieving optimum efficiency in agricultural extension administration and practice in Nigeria. Agricultural extension in this information age has been recognized as an essential medium of disseminating information and advice to farmers and this is achieved through the ICT. In Nigeria today, the concept of ICTs has become a global concern and the increasing application of the technology in every segment of our natural life, especially through the GSM, radio, television, projectors, internet, video, camera, computers, e-wallet, has been felt. The paper relies heavily on literature. It highlights the emerging role of ICTs in agricultural extension service delivery in Nigeria and suggests areas of improvement in fulfilling the roles. ICTs play numerous key roles in extension service delivery such as: helping in expanding outreach to a large number of farmers; offering a solution to resource and capacity issues within the agricultural sector; improving information flow and connecting people within the rural areas; answering questions relating to farm problems with the advantages of getting feedback using telephone; obtaining market price information, weather forecasts, etc. Problems identified include poor ICT infrastructural development, high charges for radio/television presentations, inadequate capital for farmers and insufficient knowledge of ICTs. It is recommended that farmers be encouraged to access and utilize ICTs by supporting them financially and materially. Also more awareness creation and training of both farmers and extension agents on the effective and efficient use of ICT facilities be intensified by the governments.KEYWORDS: ICT, role, extension service delivery, Nigeria
The study assessed mass media utilization by poultry farmers in Anambra State. All poultry farmers in Anambra State formed the population of the study. Multi-stage sampling procedure was used in selection of 120 respondents for the study. Data were collected from primary source through the use of interview schedule. Data were analysed using percentage, mean score and factor analysis. The findings showed that about 98% of the respondents were literate, while the mean age was 34years and the mean poultry farming experience was 4 years. The mean number of birds reared was 114 birds, while the mean annual income was N268,450.00 and the mean annual number of visits by extension agents was 2 times. The major mass media channels used were newspaper, radio, agricultural books, television, agricultural journal, mobile phone and internet. There were high level of mass media utilization in information on pests/diseases outbreak and control ( x = 2.38), chicks brooding techniques ( x =2.37), feeding and feed formulation ( x = 2.27), general housing construction ( x = 2.13) and daily routine management practices ( x = 2.09).Inadequate fund, irregular power supply and lack of needed poultry information in newspapers, radio. were the major constraints to effective utilization of mass media by poultry farmers. Message and information access were identified as the major factors militating mass media utilization in the area. The need to strengthen extension delivery system particularly the communication and input delivery components was recommended.
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