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Cross border e-Commerce is the general term for purchases made online from businesses in other countries. It involves buying of preferred commodities via websites in other countries or through the online stores available in India. Indian e-Commerce space in this respect is widening day by day. Advent of Technology permits shrinkage of border across the nations and promote online shopping. With the increase in number of online shoppers, the strength of online shopping set to grow exponentially both in volume and value. Preference of varieties, product choices, quality of the produce and its inspection online, comparing the price at the different websites for the similar produce, comparatively lesser price in the online stores when examining the same with the produce sold in the malls or retail stores, congestion in the city traffic and the existence of fatigue among the sales personnel at the malls or business environments forced the consumer and the business personnel to go for online shopping. Around 60 per cent of the respondents have performed their shopping domestically while 35 per cent of the shoppers do shopping in both domestic and cross border e-commerce and around 5 per cent preferred only cross border shopping in the online stores abroad. Online retail sales in China has reached $752 billion during the year 2016 representing 26.20 per cent growth when one could compare the same during the year 2015, it is almost double the growth rate of overall retail sales. When we compare the same with India, the Indian e-Commerce revenue is anticipated to move from $ 26 billion in 2016 to $ 103 billion in 2020 revealed that China is found to be the world leader in e-Commerce trade. But if one could compare the India's annual growth rate of e-Commerce, it is arrived at 51 per cent while the Chinese e-Commerce market is prevailing at only 18 per cent. The success was mainly attributed to the existence of e-Commerce organizations across India particularly the role played by the Flip kart, Snap Deal and U.S based Amazon. Besides the trade of non-agricultural produce, the agriculture based products and grocery shopping has become the priority produce for the Indian consumers. Compared to China, food product trade is expected to be little higher in Indian online retail. In fact, the penetration levels of online grocery shopping in India are already higher when compared to China from the year 2008-09 onwards. Continued interest in getting the produce at the doorstep of the consumers and the product quality found to be the main reasons apart from price to the city consumers. Food, feed, seed, grains, crop services, crop inputs, farm equipment, agricultural implements and machinery and their parts were found to be the main items of purchase through e-Commerce mode in India and other e-Commerce websites. Lack of Professional Research and Development Team, content based website purely for agricultural and allied produce availability is relatively small, the utilization rate of such website is also small, most of the agricultu...

The word Moringa is Magic to Many of the consumers both in India and many other countries. Because of the nutritional and medicinal importance of Moringa, the demand for Moringa and its value added products are increasing which in turn permits enhanced area under Moringa from the supply side and hence a study has been taken up in the Western and Southern Part of Tamil Nadu to analyze the reasons for taking up Moringa plantations in a large scale and their economics. This paper has identified few factors which are influencing the cultivation of Moringa and the factors governing the profitability of Moringa. The Economic appraisal tools have revealed that the Moringa cultivation is profitable and hence the detailed analysis of costs and their return is presented and discussed. Besides, the nutritional and medicinal importance coupled with the steps involved in post harvest processing are also discussed for the benefit of Processors.

Moringa (Moringa oleifera Lam.) is grown extensively in tropics and subtropics of India and Africa. It is widely used as vegetable and grown commercially for its edible pods and leaves. On realizing the nutritional importance, Moringa was used in different forms and hence the cultivation of Moringa is popular in different nations particularly in Tamil Nadu. The Factors influencing Moringa cultivation in Southern Districts of Tamil Nadu was carried out during 2016-17.1 The study revealed that presence of higher returns, sustainable income generation, availability of land and water resources for cultivation, minimal pest problems, good market demand for value added Moringa products in the national and international markets were found to be the principal factors influencing the area under Moringa. In this respect effort has been taken to assess the Resource use efficiency of Moringa Orchards. Resource Use Efficiency analysis revealed that four principal variables viz., number of limb cuttings used for planting, quantity of FYM, quantity of fertilizer applied (kg) and the number of human labour used (man days) per ha per annum were found to influence the yield of Moringa and the results indicated that all these four variables significantly contributed towards the yield of Moringa. Besides, the economics of Moringa cultivation also presented and discussed.

The export of Moringa leaves is a big business in Tamil Nadu, Andhra Pradesh, Karnataka and Odisha. The major countries which import Moringa leaves are China,