According to Valbuena & Montenegro (2017), the dynamics of world trade have led to the study of international business becoming more and more prominent at a theoretical level due to the interest of scientific research to delve into topics of this discipline such as internationalization, competitiveness, selection of markets, analysis of strategies, costs, finances, organizational culture, international trade, and entrepreneurship. All of this, among other classic topics such as protectionism where new phenomena tend to arise all this considering the dynamics of