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Facing the current situation with the correct tools has made the difference between companies that have managed to adapt to current technological and social changes and those that are in serious trouble. Today more than ever it is evident that the digital transformation of companies is the best way to follow and these transformative processes have been streamlined. There has been talk for several years about the need for companies to go through a digital transformation. Today more than ever it is necessary to face this situation of global uncertainty, having the necessary tools so that businesses can adapt quickly to the new reality. Thus, a trend that cannot be ignored in any way is the rapid growth of ecommerce. Therefore, for any organization, it will be of great help to have tools that allow evaluating the pros and cons of carrying out this digital transformation process. Therefore, in this paper we present a strategy for measuring business processes in their digital transformation process.

Resumen: Desde la perspectiva de la complejidad de los procesos de negocio, una de las tecnologías más significativas para soportar su automatización son los Sistemas de Gestión Workflow. Para favorecer y flexibilizar dichos sistemas, es fundamental tener herramientas para medir su calidad. Debido a la globalización de la información y la comunicación, las empresas están migrando a la administración de sus procesos en la nube y a la utilización de las nuevas tecnologías. Las redes sociales permiten a las empresas tener una mejor disponibilidad de información. Esto presupone un nuevo paradigma de negocio. Se propone la aplicación de un framework para la evaluación y medición de procesos workflow en la evaluación de procesos workflow en la nube. En este contexto, se analiza el efecto de la utilización de las redes sociales en los procesos de Marketing y Comunicación de las organizaciones.Palabras-clave: Workflow; Proceso de Negocio; Métricas; Cloud Computing; Redes Sociales; BPM. Social Networks and the Cloud: A New Paradigm for Business ProcessesAbstract: From business processes complexity perspective, one of the technologies that most significantly support its automation is Workflow Management Systems. Having a tool to measure the quality of these systems is essential. Due to the globalization of information and communication, companies are looking towards the management of processes on the cloud and the use of new technologies. The social networks allow the companies to have a better availability of information. This presupposes a new business paradigm. This paper proposes the application of a framework for evaluation and measurement of workflow processes to evaluate workflow processes in the cloud. In this context, the effect of the use of social networks in the process of marketing and communications organizations is analyzed.

The extreme levels of intensity with which people live in large urban centers began to affect the productivity and quality of life of cities and their inhabitants, some of which have reached extremes close to collapse, as is the case of traffic congestion in the main cities of the world. On the other hand, from digital innovation and economic development, it is necessary to provide intelligent solutions to current problems, promoting the entrepreneurial ecosystem and the collaborative economy. Each government should administer, manage and update information from each region, and distribute it in the most convenient way to each company or agency that is part of a smart city. To achieve smart cities, we must train digital citizens and take into account the accessibility conditions provided by technology. For this, the implementation of Internet of Things (IoT) at all possible levels is of the utmost importance. From these points of view, mobility has become a central issue of urban development. Its relationship with sustainability issues and its ability to generate competitiveness and quality of life, puts us before the need to rethink its future. These are certain considerations to include in possible models of quality that allow to study the degree of intelligence of the cities. When talking about indicators or metrics, it begins to pose a problem of being able to generalize / extend each of these measures. In this line of research, a board of metrics and indicators has been defined that are applicable to an ad hoc quality model whose objective is to study the degree of intelligence of cities.