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This paper deals with the issue of economic sustainability in the management of cultural heritage. The first part is dedicated to theoretical aspects, while the second part presents a case study of an archaeological area in the province of Reggio Calabria (Italy). Regarding the theoretical aspects, the question of economic sustainability is placed in the debate on the so-called New Public Management, and highlights which variables affect the economic balance in the management phase of a site starting from the nature of the management entity and of the activities carried out.

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Calabria region (Southern Italy) has become the nerve center of historical events, decisive for the Mediterranean sea destiny, because of its geographical position, its centrality in the Mediterranean area, the peculiarities of the district and the wealth of natural resources. The effects of its role in the Mediterranean history are still visible in its natural, urban and social structure, thus giving the region a large number of cultural and environmental values, which find root in the three preceding millennia. The paper, starting from the most historic routes that have affected the Calabrian coast, aims to highlight the one that has the greatest impact on the culture of the region trying to figure out if it is possible to identify, protect and promote a cultural route according to the ICOMOS Charter of Cultural Routes criteria, devised by the ICOMOS’ international Scientific Committee of Cultural Routes (CIIC) and ratified by the 16th General Assembly of ICOMOS, in Quebec (Canada), October 4, 2008.

Abstract. The article discusses the creation of the cultural system of the Strait, is divided into a first part which analyzes the structure of the cultural system, and how important it is for the city of Reggio Calabria, in the second part we analyze the system of fortifications "Umbertine ", where we analyze the system as a resource for the creation of the cultural system and the proposed enhancement and recovery, which are brought to light the criteria used for recovery.