If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractDownloaded by University of Mississippi At 08:12 18 June 2015 (PT)[ 157 ]Carole Page and Ye Luding Bank managers' direct marketing dilemmas ± customers' attitudes and purchase intention

Most research in managerial effectiveness, or competence, focuses upon personal attributes of the individual. This understates the impact of context, which can assist or hinder job performance. A national (New Zealand) survey assessed the impact of 16 environmental variables, four management development variables and two variables reflecting personal skills and abilities, on the ability to be effective as a manager. Analysis revealed eight factors explaining the majority of perceived management effectiveness. The results suggest that support in a variety of forms is a key influence on the ability to be effective as a manager, with particular emphasis on the role of supervisors and subordinates, as well as organisational culture. Organisational level and organisational size interacted with contextual factors. The overall results suggest that, like other employees, managers are more likely to see both their success and hindrances as a function of their environment.

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