This article examines the use of social media, specifically Twitter, in crisis communications during a natural disaster and how it can provide information, guidance, reassurance and hope to victims while keeping others across the nation and the world apprised of the situation so they can provide assistance, as needed. A case study looks at how the mayor of Houston, Texas, Sylvester Turner, used Twitter during Hurricane Harvey in August and September of 2017. The case study is analyzed using restorative rhetoric theory, revealing the use of Twitter by Mayor Turner to be a strong example of successful restorative rhetoric during a natural disaster. This research affirms the findings of other researchers that the restorative rhetoric stages overlap, and that the theory may be improved with some variation based on crisis type. This research also shows that Mayor Turner's use of Twitter exemplifies best practices for using social media in crisis communications with very few opportunities for improvement. This article offers suggestions to crisis managers on how to use Twitter to prepare for, communicate during, and go forward following a natural disaster.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.